Privacy Policy

1. Who We Are

Red, White & True Gear is an online store operated by RWT Gear LLC. Our website is located at RedWhiteAndTrueGear.com. For privacy-related inquiries, contact us at [email protected].

2. Information We Collect

We collect information you provide directly when placing an order or contacting us:

• Order information — name, email address, shipping address
• Payment information — processed securely by Stripe; we never store card details
• Contact form submissions — name, email, subject, and message
• Usage data — pages visited, browser type, IP address via server logs

3. How We Use Your Information

• To process and fulfill your orders through our print-on-demand partner, Printful
• To send order confirmation and shipping notification emails
• To send promotional emails about new products, sales, and special offers — only if you explicitly opt in via our contact form
• To respond to customer support inquiries
• To improve our website and detect abuse or fraud
• To comply with legal obligations

We do not sell, rent, or share your personal information with third parties for marketing purposes. You may unsubscribe from promotional emails at any time using the link provided in every email.

4. Third-Party Services

We share limited information with trusted third parties solely to operate our store:

• Stripe — payment processing. Your payment card information is handled directly by Stripe and is never stored on our servers. View Stripe's privacy policy at stripe.com/privacy.
• Printful — order fulfillment. Your name and shipping address are transmitted to Printful to produce and ship your order. View Printful's privacy policy at printful.com/policies/privacy.
• SendGrid (Twilio) — transactional email delivery for order confirmations and contact form responses.

5. Cookies and Local Storage

Our website uses only essential functional cookies and browser local storage to maintain your shopping cart session. Cart data (product selections, quantities, and variants) is stored locally in your browser and is not transmitted to our servers until checkout. We do not use advertising cookies, tracking pixels, or third-party analytics cookies. You may disable cookies in your browser settings, but doing so may affect cart functionality.

6. Data Retention

Order records are retained for a minimum of seven years to comply with tax and accounting obligations. Contact form submissions are retained for up to twelve months. You may request deletion of your personal data by contacting us at [email protected], subject to our legal retention obligations.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Opt out of any future marketing communications

To exercise any of these rights, email us at [email protected].

8. Security

We use industry-standard security measures including HTTPS encryption for all data in transit. Payment data is handled exclusively by Stripe using PCI-DSS compliant infrastructure. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our store is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of our store after any changes constitutes acceptance of the updated policy.

11. Contact

Questions about this Privacy Policy? Reach us at: [email protected] or use our contact form.